If you’re in the market for a luxurious and timeless piece of jewellery, platinum may be the perfect choice for you. Here’s a buyer’s guide to help you understand the benefits of this precious metal:

• Purity: Platinum is a naturally occurring metal that is approximately 95% pure, making it one of the purest metals used in jewellery. This purity contributes to its bright and radiant appearance, which is perfect for enhancing the sparkle of diamonds.
• Durability: Platinum is one of the strongest and most durable metals, making it a great choice for rings, necklaces, bracelets and other pieces of jewellery that will see daily wear. Its toughness means it is less likely to bend or scratch, ensuring your jewellery remains in pristine condition for years to come.
• Timeless appeal: Platinum is a classic metal that never goes out of style. Its colourless appearance and versatility make it a suitable choice for a wide range of styles and preferences, and it is the perfect choice for a timeless engagement ring that will remain fashionable no matter what the current trend may be.
• Hypoallergenic: Platinum is a hypoallergenic metal, making it a great choice for those with sensitive skin who may experience irritation from other metals.
• Care: Unlike white gold, platinum does not need to be replated, making it a low-maintenance option for those who prefer to keep their jewellery looking its best. Regular cleaning and polishing are all that is required to maintain its shine.

Whether you’re looking for a timeless engagement ring, a luxurious bracelet or a statement necklace, platinum is a beautiful and versatile metal that will make a great addition to your jewellery collection.