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Diamond Guides

The Four Cs

When shopping for a diamond, it is important to consider the Four Cs: carat weight, cut, colour, and clarity; These four factors determine the overall quality and value of a diamond. Understanding each of the Four Cs will help you make an informed decision and ensure that you are getting the best quality diamond for your money.
The 4Cs
Diamond Shapes

Diamond Shapes

When shopping for a diamond, one of the most important considerations is the shape of the stone. There are many different diamond shapes to choose from, each with its own unique look and characteristics. Understanding the different shapes and their respective pros and cons can help you make an informed decision when purchasing a diamond.

Lab Grown Diamonds

Lab-grown diamonds are grown using technology and are graded for cut, colour, clarity and carat weight, just as natural diamonds are. They can offer a different balance of size and price, while natural origin may be an important part of another customer’s choice.

Compare individual specifications, grading reports and complete-ring costs rather than assuming every stone offers the same value. Origin alone does not establish a stone’s environmental or ethical credentials: ask about the producer, energy use and supply chain where these considerations matter to you.

Our lab-grown diamond prices guide explains the costs and trade-offs. You can also compare listed diamonds or discuss natural and lab-grown options with us.

Diamond Guides